Terranova had been evaluating AI tools that could help them move faster and reduce reliance on resource-heavy workflows. But many solutions lacked fashion-specific capabilities, or failed to meet quality expectations.

“With our old processes, it was hard to show what we were doing. It was time-consuming, costly, and not everyone had the time or skill to adopt traditional tools effectively.”
[[- Mattia Giorgi, Head of AI & Innovation] cs-quote-desk]

With Raspberry, Terranova reimagined its design process from the ground up. Tools like Sketch to Render and Lifestyle Photography helped them move faster without sacrificing creativity:

• Designers now visualize full looks in minutes.
• Designers can test ideas against market references and iterate live with the team.
• Collections are previewed before sampling, aligning internal teams and store managers around a cohesive product vision.

Internal adoption surged from 9 users to 45+, driven entirely by internal buzz.

“Within a month, people started coming to our desks saying, why don’t we have access? That’s when we realized how useful this really was.”
[[- Mattia Giorgi, Head of AI & Innovation] cs-quote-desk]

• Design cycle time slashed from 30+ minutes to 5 minutes or less per look.
• Enabled 10x faster go-to-market across channels.
• Replaced costly manual tasks and reduced sample production by 40%.
• Empowered designers to explore more and make better creative decisions.

Raspberry stood out for its ease of use, fashion-trained intelligence, and exceptional image quality.

“We’re moving from weeks to minutes. We can build the collection and shoot the lookbook at the same time. Raspberry has granted our designers more freedom.”
[[- Mattia Giorgi, Head of AI & Innovation] cs-quote-desk]

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