Istituto Di Moda Burgo Empowers the Next Generation of Fashion Designers with AI Fluency

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30% faster project development time
Significant reduction in material testing costs
Enhanced creativity and confidence across student cohorts
Company Info
Company
Istituto Di Moda Burgo
Industry
Retail apparel and fashion
Company Size
~500 international students per year
headquarters
Milan, Italy
Why they chose Raspberry
Burgo Institute chose Raspberry because it seamlessly connects creativity with technology, allowing our students to transform ideas into professional digital fashion projects.

Background

Founded in 1961, Istituto Di Moda Burgo (IMB) is one of Italy’s most prestigious fashion schools, recognized globally for its hands-on, personalized approach to fashion education. The institute specializes in fashion design, pattern making, tailoring, and related disciplines, with a philosophy rooted in balancing traditional craftsmanship and modern digital innovation.

IMB’s influence extends beyond Italy, with affiliated schools and partnerships in over 50 countries — including Brazil, Indonesia, Mexico, India, Qatar, and Turkey — and more than 10 locations across Italy. Students are trained to take fashion concepts from initial sketches to finished garments, blending manual skills with cutting-edge digital tools such as 3D garment simulation and AI-assisted portfolio development.

The Challenge

Limited digital collaboration

The digital curriculum relied primarily on standard design software, and most projects were completed through manual sketching and traditional pattern-making — restricting real-time collaboration and experimentation.

Fragmented AI experimentation

While the school had explored AI tools for image generation and trend forecasting, there was no unified solution that integrated AI directly into the creative and educational workflow.

Before adopting Raspberry, Istituto di Moda Burgo faced challenges in fully integrating digital innovation into its creative curriculum. That’s why IMB looked to a trusted technology partner specializing in digital fashion and 3D innovation to find a tool to help them in their ongoing push toward modernizing design education.

Raspberry empowers students to iterate faster, explore new aesthetics, and visualize ideas in ways that traditional methods simply can’t match.”
[[- Istituto di Moda Burgo] cs-quote-desk]

The Raspberry Difference

Raspberry distinguished itself by combining accessibility, AI guidance, and creative flexibility in one intuitive platform.

The platform’s ease of use and AI-powered features encouraged both experimentation and sustainability, allowing students to prototype virtually and reduce material waste.

Following a successful pilot integration in Fashion Design and CLO3D courses, IMB observed a remarkable increase in creativity, efficiency, and student engagement. These results led to wider adoption across multiple programs.

In IMB’s own words:

At the Burgo Fashion Institute, tradition and technology meet. With Raspberry, our students transform a simple hand-drawn sketch into a photorealistic image and video, ready for the presentation of digital collections. It’s capable of generating realistic virtual garments, visualizing fabrics, textures, and volumes, and accelerating design and sustainability processes. This is the new didactics: integrating craftsmanship with the digital skills required by the future of fashion.”
[[- Istituto di Moda Burgo] cs-quote-desk]

The Results

  • A 30% reduction in project development time
  • Noticeable cost savings in physical material testing
  • A measurable rise in originality and presentation quality

Students quickly embraced Raspberry’s user-friendly interface and integrated AI tools. The most impactful features have included:

  • Sketch to Render for rapid concept development
  • Edit Module for moodboard automation for visual storytelling
  • AI-powered feedback to refine design ideas efficiently

Raspberry is now used across concept development, fabric visualization, and collection design, as well as in competitions and brand collaborations.

The benefits have been profound: students demonstrate greater creative confidence, faster workflows, and stronger digital portfolios aligned with industry expectations.

One standout project featured a sustainability-themed collection, where students used Raspberry to generate variations from recycled textile textures — resulting in a cohesive and visually stunning digital showcase.

Istituto di Moda Burgo envisions a future where craftsmanship, sustainability, and technology coexist harmoniously.

“AI tools like Raspberry won’t replace designers — they’ll empower them. With Raspberry, our students learn to create more responsibly, experiment boldly, and communicate ideas globally with precision and speed.”
[[- Istituto di Moda Burgo] cs-quote-desk]

TECH-TEXT

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[[- Mattia Giorgi, Head of AI & Innovation] cs-quote-desk]

“With our old processes, it was hard to show what we were doing. It was time-consuming, costly, and not everyone had the time or skill to adopt traditional tools effectively.”

[[- Mattia Giorgi, Head of AI & Innovation] cs-quote-desk]

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Trend alignment and campaign visuals often lagged due to delays in samples and photography, impacting e-commerce launches and increasing production costs.
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