When it comes to fashion e-commerce, your Product Detail Page (PDP) is where shoppers form trust or abandon their cart. The difference often comes down to visuals: how many you show, how they’re styled, and whether customers can actually see themselves in your brand.

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Industry data backs this up:

• “PDPs with 6+ images tend to outperform those with fewer in both conversion rate and average order value (AOV).” — Shopify
• “Users are twice as likely to convert when PDPs include a variety of high-res photos, angles, and contextual shots.” — Baymard Institute

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Today’s shoppers expect a minimum of 5 images per product, but many retailers still fall short. That gap represents one of the biggest untapped opportunities in online fashion: more content = more confidence = more conversion.

Here’s how to build best-in-class PDPs — and how Raspberry AI helps you do it faster, smarter, and more sustainably.

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What a Best-in-Class PDP Looks Like

A best-in-class PDP is immersive, inclusive, and informative — showing not just what a product looks like, but how it feels to wear. Customers no longer settle for basic product shots. They expect diversity, movement, and emotion.

1. Show every angle of your product

Use multiple views to capture full product coverage

Customers want to see how a product looks from all sides, especially for apparel, accessories, and footwear. ¾ left and right angles add depth and realism, helping your products feel tangible and dynamic on PDPs.

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Benefits:

• Deliver the “in-store” experience online
• Maintain consistent lighting and styling across views
• Increase shopper confidence and reduce returns

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With Raspberry AI’s Multi-View, you can instantly generate front, side, back, and ¾ views of any item from a single image.

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2. Show products styled on models

Use on-model images for realistic fit and diversity

Flat lays are functional — but they don’t inspire. Shoppers want to know how an item looks on real people. Showing your products on a variety of body types and skin tones help reflect your audience. 

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Why it matters:

• 85% of customers say they feel more engaged and confident when they see models who represent them.
• Inclusive model imagery helps brands build trust and authenticity while broadening their customer base.

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With Raspberry’s On-Body Try-On, you can digitally place garments on AI-generated models across different angles, poses, body types, and ethnicities — all from your existing product imagery.

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3. Add context to your products

Use lifestyle photography for editorial storytelling

Static product shots sell the product. Lifestyle images sell the dream.

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Use cases:

• Create PDP gallery variety (one lifestyle image among product shots boosts conversion by up to 20%)
• Replace or enhance vendor-provided imagery with your own editorial perspective
• Keep creative output consistent with your seasonal tone or campaign mood

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With Raspberry AI’s Lifestyle Photography, you can place your product into styled environments — a studio, city street, or runway — all in your brand’s visual voice.

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4. Include detail and motion in your PDPs

Use photography + video for feature-driven storytelling

Zoomed-in detail shots and short video loops are proven to increase PDP engagement.

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Why it works:

• Users spend longer on PDPs with dynamic visuals
• Videos reinforce premium positioning and quality perception
• Motion demonstrates drape, weight, and texture that static images can’t capture

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Use Raspberry’s Product Photography to generate close-ups that highlight textures, materials, and craftsmanship, and add AI-generated videos to show natural movement.

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5. Embrace Model Diversity

Represent the audience you’re selling to

Brands that showcase diversity across ethnicity, age, and size are not only more inclusive — they’re more profitable.

With Raspberry AI’s Model Diversity features, you can render the same garment on multiple models to reflect your full customer base — no additional casting or photoshoots required.

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Pro Tip:

Try pairing Raspberry’s On-Body feature with Multi-View to create inclusive image sets showing the same item on multiple model types and from multiple angles — perfect for PDP galleries and social integrations.

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6. Create More, Faster (and for Less)

How AI maximizes your content production

AI tools like Raspberry AI give you the power to generate personalized, high-converting content at scale, without increasing your production budget.

Results:

• 80% lower production costs
• 10x faster turnaround
• Zero physical waste
• Infinite flexibility

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How AI helps boost conversion

Raspberry AI’s creative suite gives brands the ability to:

• Maximize content: Create new, personalized assets from existing product imagery.
• Generate engagement: Produce new views, poses, and model types instantly.
  Lift conversion: Improve full-price sell-through with richer visuals.
• Reduce cost and time: Eliminate traditional production barriers.
• Do more sustainably: Minimize travel, samples, and waste.
  
  

Together, these tools transform how you build PDPs — turning static listings into storytelling moments that convert.

Whether you’re refreshing a legacy collection or launching a new line, AI-powered product visualization helps you stay agile, authentic, and ahead of every trend.

Build your next high-converting PDP with Raspberry AI →