The Raspberry New Year 2026 Campaign Design Challenge asked creators to launch a fictional product line with a New Year 2026 campaign: a hero product, supporting campaign visuals, and at least one slide showing process. What we got back was a wide range of worlds—each with a clear brand point of view, strong visual consistency, and thoughtful storytelling.

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Below is a behind-the-scenes look at the three winning campaigns, including the concepts, creative decisions, and the Raspberry workflows that helped bring them to life.

Winner 1: @mari__july

NEW ORBIT — “A New Era Begins” (Small-Batch Handbag Collection)

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Marina introduced NEW ORBIT, a small-batch handbag brand anchored in a narrative around a new era. Her campaign centers on the Pink Saturn handbag set against a city backdrop that melds both vintage and futuristic elements.

Behind the scenes: how Raspberry supported the full campaign

The entire design and visual campaign were created using Raspberry AI—covering both the product direction and the campaign imagery. The strength of this submission was control: the ability to keep form, material, and brand identity consistent while exploring variations.

The concept

“A new era and a new orbit. A shift in trajectory, a moment when design steps beyond the familiar and creates its own gravity.”

The workflow

Mari's process focused on iterating on form, color, and setting while keeping everything cohesive:

1. Sketch to Render
   Translated initial handbag concepts into realistic product renders, establishing the core silhouette and material direction.
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2. Prints & Patterns
   Created variations of Saturn's surface that mirrored the collection’s “orbit” color story.
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3. Mix Module
   Played around with applying the print to the Saturn purse while maintaining key construction and finish details.
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4. Background Generator
   Created campaign-ready environments that matched the NEW ORBIT art direction and palette, helping the visuals feel like a unified lookbook.

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Winner 2: @invincible.east.ai

“Petal-Etched” Sunglasses — Lingnan Craft Meets Futuristic Street Style

This campaign delivered something we love seeing: heritage translated into a future context—without losing its roots.

Inspired by a trip to their parents’ hometown in China, Peter drew from Guangzhou-style stained glass and reframed it through the “Double Fire” energy of 2026. The result: “Petal-Etched” sunglasses that bridge Lingnan craftsmanship and high-octane streetwear.

The concept

“I wanted to honor the ‘Double Fire’ energy of 2026 by reimagining that heritage for a high-octane future.”

The workflow 

This entry gave one of the clearest, most compelling process breakdowns of the entire challenge:

1. Sketch to Render
   Turned a raw pen sketch inspired from a Guangzhou-style window into a high-fidelity prototype.
   
   
2. Edit Module
   Dialed in the pink-orange petal gradients and refined the etched glass texture.
   
   
3. Lifestyle Photography + Background Generator
   Created a model portrait to validate silhouette, styling, and real-world believability.
   
   
4. Animate
   Placed the model on a sci-fi motorbike to capture motion, speed, and the spirit of “Ma Dao Cheng Gong” (马到成功)—instant success for the new year.

Winner 3: @music._.w

“The 2026 Heel” — Product Image Generation as Campaign Foundation

Clean, focused, and product-first— creator Kai built a campaign around a single object that felt both fashion-forward and shoppable: The 2026 Heel.

This submission highlighted how quickly you can explore product concepts and generate campaign-ready visuals when you start from a clear design intention.

The concept

“The 2026 Heel, designed with Raspberry AI.”

This entry was created by exploring Raspberry’s product image generation capabilities, demonstrating how a designer can ideate and develop a product concept into polished campaign visuals without traditional production constraints.

The workflow

Kai used a simple, production-ready workflow focused on polish and realism:

1. Product Photography
   Generated a clean hero product image to establish the silhouette, materials, and lighting direction.
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2. Edit Module
   Refined details for realism—tuning highlights, texture, and small design adjustments to keep the finish consistent across shots.
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3. Lifestyle Photography
   Placed the heel into campaign-ready scenes to create mood and context, turning the hero product into a cohesive mini campaign.

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