Raspberry AI and Coloro Announce Integration to Streamline Color Selection for Fashion Brands
June 2025
New York | Shanghai
Raspberry AI, the leading generative AI platform for fashion design and marketing, is excited to announce its integration with Coloro, the global authority in color intelligence. This partnership enables fashion brands using Raspberry AI to seamlessly access and apply Coloro’s scientifically backed color system directly within the Raspberry platform.
Existing Coloro users can now effortlessly design and edit within Raspberry using their core and seasonal brand color palettes—ensuring consistency from concept to production and accelerating the creative process across teams.
This integration marks a major milestone in improving color accuracy and coordination across the digital design pipeline. By embedding standardized color libraries directly into the generative design workflow, designers no longer need to manually cross-reference or convert palettes between tools. It ensures that creative teams, product developers, and marketers are all aligned on exact shades through Coloro Color Codes and color data—eliminating miscommunication and rework later in the process.
“We’re thrilled to bring Coloro’s trusted system into Raspberry’s AI-powered workflows,” said Cheryl Liu, CEO of Raspberry AI. “This integration empowers our clients to make faster, more cohesive design decisions while staying true to their brand palettes.”
Detlev Pross, CSO of Coloro added: “When setting up Coloro, it has always been our vision and driver to enable future technology and AI driven workflows on color through an intelligent color system with consistent data. We are really excited to integrate and partner with Raspberry AI on jointly empowering intelligent design workflows.”
About Raspberry AI
Raspberry AI is the leading generative AI platform for fashion design and marketing, empowering brands to move from concept to creation with unprecedented speed and precision. Our platform integrates AI-driven design capabilities with market intelligence, helping brands produce trend-driven collections and inclusive marketing campaigns in a fraction of the time. Top fashion innovators like Boston Proper, Gruppo Teddy, and Under Armour rely on Raspberry AI to streamline workflows, improve cross-functional collaboration, and accelerate time to market. For more information, visit www.raspberry.ai.
About Coloro
Coloro has become the global innovator and game-changer on color, trusted by the world’s most ambitious brands to execute inspiring and accurate color. Coloro decoded human color vision of 1.6 mio colors into a 3D system of hue, lightness, and chroma. This system is mirrored across our physical and digital tools to enable users to collaborate and intuitively switch between platforms.
With over 4,300 consistent standard colors available from stock, we empower clients to get color right the first time, saving them time, money and resources and reduce their carbon footprint in supply chain. The key mission and direction of Coloro is to automize color workflows by pairing a unifying system with big data of color, algorithmic engines, and AI. The Coloro system and applications are provided as an open platform, offering multiple integration and licensing models. Coloro is used globally by over 450 brands and retailers, and over 6,000 suppliers.
For more information, visit www.coloro.com.
Media Contacts
Deepika Pradeep
Raspberry AI
Detlev Pross
Coloro HQ
Tessa Pollock
Coloro International
